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Neuromanagement

– Decision Neuroscience: – Neural basis of decision-making and behavioral preferences – Brain activities during decision-making process – Decision-making modeling with brain activity characteristics – […]

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– Decision Neuroscience:
– Neural basis of decision-making and behavioral preferences
– Brain activities during decision-making process
– Decision-making modeling with brain activity characteristics
– Neural basis of game theory and game modeling

– Neuromarketing:
– Derives from research on neural features of consumer behavior
– Uses neural activity to interpret consumer behavior
– Provides insight into neural mechanisms of consumer decision-making
– Helps determine marketing strategies for different consumer segments
– Focuses on neuro-consumer behavior, neuro-marketing strategy, and neuro-advertising

– Neuro-industrial-engineering:
– Concept conceived by Qingguo Ma
– Interdisciplinary subject of cognitive neuroscience and industrial engineering
– Studies human cognition using neuroscience and biofeedback technology
– Measures physiological responses for data analysis
– Applies neuro activities to improve processes in operations management

– Neuro-Information-Systems (NeuroIS):
– Formally proposed at the 2007 International Conference on Information Systems
– Applies cognitive theory to information system issues
– Focuses on technology adoption, e-commerce, and group decision support systems
– Published in MIS Quarterly and Information Systems Research
– Presented at ICIS and Americas Conference on Information Systems

– Neuro-entrepreneurship:
– Studies neural basis of innovation
– Focuses on entrepreneurial mindset and intentions
– Provides insights into experiential learning in entrepreneurship education

– Neuromanagement Lab:
– Established in 2006 at Zhejiang University
– Specializes in micro-mechanisms of management activities
– Integrates management science, economics, and cognitive neuroscience
– Conducts research in Decision Neuroscience, Neuroeconomics, and more
– Undertaken over 30 national, ministerial, or provincial-level projects

Neuromanagement (Wikipedia)

Neuromanagement uses cognitive neuroscience, among other life science fields, and technology to analyze economic and managerial issues. It focuses on exploring human brain activities and mental processes when people are faced with typical problems of economics and management. This research provides insight into human decision-making and other general social behavior. The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, and neuro-information systems. Neuromanagement was first proposed in 2006 by Professor Qingguo Ma, the director of Neuromanagement Laboratory of Zhejiang University.

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